White Plains, NY (August 16, 2011) - The Australian Radio Network took a giant step into the future last week with the launch of the new RCS Aquira traffic system across Australia. This is another substantial change to a resurgent ARN.

Over 200 users in Melbourne, Canberra, Sydney, Brisbane and Adelaide went live with RCS Aquira on Monday 1st August.

Aquira & Aquira Online, handle everything from sales team call rates to invoicing, via a brand new web interface. The key to Aquira is it runs all stations off a single database, providing sales people with real time access to inventory data.

Geraint Davies, ARN's National Operations Director says "Implementing Aquira is just another step in improving the service and value ARN offers clients and agencies. Aquira gives ARN superior business intelligence about its inventory enabling ARN to significantly improve its pricing elasticity, campaign placement, and reporting capabilities for advertisers. We can now outsmart our competitors when pitching for business. The Aquira platform also gives us the option to allow clients & agencies to book their own campaigns directly."

RCS Managing Director Keith Williams said "Aquira is a new generation of traffic system combining today's technology and innovative features into the heart and soul of the ARN business. The transition to Aquira puts ARN at the leading edge of their radio business with an enterprise solution for the future."

In Australia, ARN has a dual brand strategy - a MIX and Classic Hits music stream in Sydney, Melbourne, Adelaide and Brisbane. Reaching over 4 million listeners, ARN is one of the leading broadcasters in the commercially important 25 - 54 demographics in Australia.

About RCS

RCS software is used by more than 14,500 radio stations, TV music channels, cable companies, satellite music networks and Internet stations worldwide. RCS is the world's largest broadcast software company. The company also provides broadcasters and webcasters tools and expertise and also develops real-time audio recognition technology.