LAS VEGAS, NV (April 16, 2012) - Media Monitors today released local Internet ad tracking intelligence available in the suite of analytical services already offered for Radio, TV, Cable and Newspapers. The new service tracks local online display advertising by placing data collection equipment physically in the markets we monitor. By tracking online advertising on web properties specifically targeted to that market Media Monitors is accurately providing a view of in-market advertising.
Philippe Generali, President/CEO of Media Monitors commented, "According to BIA Kelsey, US Local Online Advertising is projected to grow from 21 Billion in 2011 to almost 40 Billion by 2016. They project an annual growth rate of 12.7%. Media Monitors had to be there, so we created our new service Local Internet. We’ve built the ultimate strategic weapon to help our clients get a bigger slice of the growing local online advertising pie."
About Media Monitors
Media Monitors is the nation's leading broadcast monitoring and verification service for broadcasters, print media, media investment companies and advertising agencies. Media Monitors is a subsidiary of RCS, the world's largest provider of broadcast and webcast software. Media Monitors and its logo are registered trademarks of Media Monitors. The Media Monitors broadcast content recognition process of audio fingerprinting used by Media Monitors is protected by U.S. Patent 5,437,050. For more information, visit www.mediamonitors.com
Contact Dwight Douglas or Diana Stokey at the RCS Booth #C2228 at the NAB Convention 2012.
RCS software is used by more than 14,500 radio stations, TV music channels, cable companies, satellite music networks and Internet stations worldwide. RCS is the world's largest broadcast software company. The company also provides broadcasters and webcasters tools and expertise and also develops real-time audio recognition technology.