RCS Releases New Traffic Solution
One of Australia’s most successful radio groups, Austereo, has chosen the brand new AQUIRA system from RCS as its new traffic solution.
The new AQUIRA is a powerful and highly flexible traffic system designed for both local and national sized radio businesses. With its modern user interface, AQUIRA provides real-time access to sales and inventory data.
From a single database AQUIRA users can schedule, bill, report and manage their entire enterprise. No longer are multiple software packages with multiple hardware configurations needed to earn and manage revenue.
Austereo’s Chief Operating Officer, Geraint Davies commented: “We undertook a global review of scheduling systems developing a short list of three potential partners before finally selecting RCS & their AQUIRA product. In our review it was not just the product that we critiqued but the approach of the partner. This is where RCS demonstrated not only their ability and expertise in being able to understand our business but also their willingness to develop their product to better meet those business requirements.”
CEO and President of RCS, Philippe Generali said: “RCS has been helping broadcasters with traffic solutions for more than two decades in the Pacific Rim, Asia and Europe. With the launch of AQUIRA we will be able to deliver our new business and traffic software to a wider footprint on the planet. We are excited and honoured to be working with Austereo, which is one of the world’s premier broadcasting companies.”
