Accredited since 2008 by the Media Rating Council (MRC) for its US radio spot data, Media Monitors has now been awarded MRC accreditation for its US television spot service too.
Tracking millions of recurring radio and television commercials, Media Monitors claims its data is unmatched in terms of speed and accuracy; customers can access data that is within one hour of real time. Information can be tracked by many parameters and is used by clients to increase profitability and improve accountability. The data is often used by clients as a powerful tool for tracking competitive advertising.
President and CEO of Media Monitors, Philippe Generali, said: “We are thrilled to receive this recognition based on the quality and accuracy of our television spot data. The process for gaining MRC accreditation is arduous, but our valued customers get the absolute assurance that our product is being held to the highest possible standards.”
The MRC traces its origins to the early 1960s when a US Congressional Committee held hearings on the purpose and accuracy of audience research. The resulting industry-funded organization sets standards to ensure that media measurement is “valid, reliable and effective.”
Philippe Generali added: “MRC accreditation isn’t a once-only deal. To maintain accreditation we are subject to rigorous ongoing audits by a top independent CPA firm and detailed scrutiny by an MRC audit committee. Proudly being able to display the accreditation logo is a way of ensuring that we never forget our mission to provide the highest quality product to our customers.”
About the Media Rating Council (MRC)
The Media Rating Council is a non-profit industry association established in 1963 comprised of leading television, radio, print and Internet companies, as well as advertisers, advertising agencies and trade associations, whose goal is to ensure measurement services that are valid, reliable and effective. Measurement services desiring MRC accreditation are required to disclose to their customers all methodological aspects of their service; comply with the MRC Minimum Standards for Media Rating Research as well as other applicable industry measurement guidelines; and submit to MRC-designed audits to authenticate and illuminate their procedures. In addition, the MRC membership actively pursues research issues they consider priorities in an effort to improve the quality of research in the marketplace. Currently more than 110 research products are audited by the MRC. Additional information about MRC can be found at www.mediaratingcouncil.org.
About Media Monitors
Media Monitors is the nation’s leading network and local monitoring company, serving the media and advertising industries with near real-time intelligence on radio, television, cable, print and display internet. For radio, Media Monitors is the only provider of spot occurrence data in the US. Media Monitors is accredited by the MRC for its US radio, local network and cable television spot monitoring services. Outside the US, Media Monitors tracks a variety of media in major markets including Canada, United Kingdom, Australia, India, New Zealand, Malaysia and South Africa. Media Monitors holds multiple patents for its monitoring and data modeling technologies.