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RCS China Users’ Event

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75 delegates from 35 stations attend 5-day RCS China Users’ event!

Over five days, RCS invited various speakers from Taiwan and China to share with our attendees their insight into what is happening with radio industry in Taiwan and China, how to make spots more effective, how to sell products using the radio media, how best to use GSelector across multiple channels and what other music formats are suitable for the China market.

In addition of having our guests attending the three days of intensive training sessions, we also took our attendees to see a big outdoor show that is famous for the Yangshuo area, a river raft ride the next day as well as a scenic park tour nearby. We topped our weekly event with a true American-style BBQ party having a Halloween theme.


The GROUP! 35 radio stations and 75 attendees.


The river raft rides, with the beautiful scenery as the backdrop.


The Halloween theme American style BBQ party, serving our happy guests with hamburger in a bun, hot dog on a roll, spare ribs, chicken drum sticks and thick American style brownies among other food dishes.

RCS China thrills at Radio Zhejiang

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Alex Meng at Radio Zhejiang
Alex Meng (second from right) takes a snap with the music channel managers at Radio Zhejiang

Welcome to the Chinese province of Zhejiang, home to 56 million people and boasting a GDP in 2016 of CNY4.6 trillion (more than US$700 billion).

In broadcasting, Zhejiang Media Group is the radio and television power house. One of its constituent parts is Radio Zhejiang, offering eight different radio channels.

As with all radio stations in China, Radio Zhejiang is state owned, but nevertheless, most of the company’s revenue comes from traditional spot advertising.

In 2016, RCS China was successful in convincing Radio Zhejiang’s “Music Channel” to switch to the latest RCS software – Gelector and Zetta – to be used for the channel’s music scheduling and playback needs.

After getting all our paperwork approved, we began our system installation in July last year and the Radio Zhejiang Music Channel went into trial operation in early September. So far, this procedure and timescale was pretty much standard for a Chinese radio station. But, what came after, nearly turned this whole project upside down.


Radio Zhejiang engineers take a close look at the program specs

Though the programming department was quite happy with our system, Radio Zhejiang’s engineering department decided to initiate what I believe was the most stringent system acceptance process that I’ve seen over the last 15 years operating in China. Every aspect of our system, from the audio specifications, network communication and even computers’ magnetic interference factors were tested by the Radio Zhejiang technical team. After several months of testing all aspects of our system, requiring our engineers to be onsite several times, our system was accepted by the group.


Taking RCS for a test drive


Zetta in the driver’s seat

Though the process was painful at the time, I am happy to say that if we could pass these stringent tests at Radio Zhejiang, RCS China will be successful in any other radio station in China. Over the process, we also got to learn a lot about what the Chinese engineers viewed as important with a radio playout system and it is very pleasing to know that our system – Zetta – matched all the criteria with brilliant results.

Radio Zhejiang Music Channel is considered one of the top five Provincial music radio stations in China, so we are very happy that this very important Chinese station uses the world’s best scheduling and playback system: GSelector and Zetta!


Terri Li of RCS China with happy Radio Zhejiang users.

RCS China Clients Gather in Wuhan – 2016 Training Academy Heralded

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Our business in two of the world’s most dynamic commercial radio growth markets – China and India – has gone from strength-to-strength over the past ten years. In fact, out of the 113 countries that RCS currently serves, China and India are now among our top 10 markets by revenue.

It became apparent some time ago that to give the rapidly growing Chinese business the standard of service that our clients expect from RCS, we couldn’t just have an office in Beijing. We chose Wuhan as our second RCS China office and it is very likely that at some point in the not-too-distant future that we will open a third office in this huge country. Additionally, we have an office in Taiwan and all of this means that we can physically get to our customers even faster.

It was our Wuhan office that just hosted the second RCS China training camp of 2016 – the first, earlier in the year, was in Beijing. This time we had over 48 guests attending our advanced GSelector and Zetta training sessions from 27 different radio stations from all over China.

Over the course of four days we invited senior radio consultants from Taiwan and Nanjing to share their experience and knowledge on how to better manage music libraries and their techniques for generating better logs, as well as having our Wuhan staff taking turns, teaching various GSelector and Zetta topics.

December 2016: 2016 Wuhan Training Camp

The brave group of radio professionals who attended our 2016 Wuhan training camp event (it was one degree below freezing when we took this picture).

December 2016: Consultants Hua Yan and Jerry Sung

We invited radio consultants Hua Yan and Jerry Sung, to come and share their radio knowledge with our guests. Mr. Xu of Radio Hubei and Mr. Xiaotian of Radio Wuhan, the two radio stations in the Wuhan market, also stopped by during the meetings to say welcome to our guests.

December 2016: RCS China Clients Gather in Wuhan

December 2016: RCS China Clients Gather in Wuhan

Three days of food and drinks with our loyal clients. The oven baked American turkey (a nod to the US Thanksgiving tradition) was a huge hit, as most of our guests had never seen one before!

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