Expand Your Brand.
AudioDisplay allows your organization to develop new revenue streams, by allowing granular management of text and image advertising content delivered in sync with your audio.
RDS and HD Radio advertising campaigns run whenever an ad break is on air. With each campaign supporting technology-specific content, use a short punchy message for RDS receivers and something a little more detailed for HD Radio, and include an image.
You’re in complete control of your campaigns and content with changes taking place immediately. An Account Executive in the field can create or change a campaign while they’re with a client and see an immediate impact the next time an ad break plays. With AudioDisplay’s detailed user rights management, campaigns can require approval by traffic management before airing.
AudioDisplay knows how long a break is. Even when a break is not followed by new data such as song artist & title, advertising is automatically replaced by station or show branding always ensuring commercial content stays where it belongs.
AudioDisplay is also segment aware. Configure all your programming segments or shows to generate a schedule for each of your channels to control the messaging delivered during that time, allowing for segment sponsorships to take place alongside, or independently of, on-air activity.
More Features
Campaign Images
Campaigns support images alongside text. Client logos are a common example.
Timing Adjustment
Data delivery can be fine-tuned to the millisecond, per station, so program-associated metadata lands in sync with the audio.
Duration
Items end automatically based on expected duration, so finished content doesn’t linger on screen. If a 3:30 song ends and the playout system goes idle, AudioDisplay stops showing the song at the time it was supposed to finish — not whenever the system catches up.
Text
AudioDisplay includes an around-the-clock show assignment grid that can pull directly from ZettaCloud.
Monetization
What’s on screen stays in sync with what’s on air, giving advertisers and sponsors a natural place to show up.
Clashing
Campaigns can be set to pause automatically during spots with competing products, conflicting advertisers, or any other separation criteria you define.