What Happens When the Spots Come On?

Arbitron, Media Monitors, and Coleman Insights have teamed up again to provide new insights.

This comprehensive study examines audience levels during more than 18 million commercial breaks that ran on over 800 US radio stations in 48 PPM markets over a year-long period. It demonstrates radio’s far better-than-expected ability to deliver audience during commercials relative to the lead-in audiences to those commercial breaks. Click the image to download the PDF.