New Mobile User App Unveiled at NAB RadioShow
RCS, the world’s largest broadcast software company, announces that its digital research platform, Test All Media, will debut the new mobile-way for respondents to interface with radio stations at the NAB – RAB Radio Show 2016 in Nashville September 21 – 23, 2016.
Test All Media is a new digital research platform focused on music testing, listener perceptions, format comparisons, website content, billboards, and station images. Now Test All Media Mobile gives your listeners a way to provide you with valuable research information wherever they are, and whenever it is convenient. Making the survey process easier, improves participation rates, and subsequently produces better sample sizes. Test All Media works with you to design online surveys that delivers actionable data which make a difference in how your station is perceived, and the audience it delivers.
What are the songs your audience wants to hear: more, less, or never again?
Test All Media helps any over-the-air radio station, internet radio station or music service which plays music, get detailed information about the music tastes of their audiences.
Online music testing is now a faster, more economical way to find out what the audience likes. In today’s competitive music marketplace, you want to have the confidence in each and every song you play. Test All Media allows you to customize the sign-up forms, the surveys you send to listeners and detailed reports that give you the information you need to make critical decisions easily. Or if you’d like we will be happy to do it for you. Whether you brand your music testing program as: The Music Meeting, Rate The Rock, Music Testers, Listener Loyalty Club, Listener Board, or Music Advisory Panel, Test All Media can be customized and branded to match your existing website.
Determine the strengths and weaknesses of your station.
Test All Media can help you determine the strengths and weaknesses of your station. You can harness the power of our exclusive face-off module; we call Content Check, to test any type of audio. Using our patented technology, you can put a listener into a real-world listening environment where you can track how long they listen before they switch, when they switch, where they switch to, as well as asking, “Why they switched?” We track the tune-ins and tune-outs with the exclusive Test All Media Time-Stamping technology.
With our easy-to-use and engaging online survey, you’ll get more involvement than mailed out surveys or small focus groups. And the best part, you can literally design a survey, launch it, and start receiving results in minutes. With the perceptual capabilities of Test All Media, you get to create a custom survey that totally focuses on what you need to know.
When the perceptual is completed, you get detailed results so that you can take the right actions to better your content, personalities, or music.
These are just some of the things you can do with Test All Media. For more information about this service, or an on-line personal tour send a note to Mark Bolke.