Zetta

Precise preparation leads to a perfect premiere

The Zetta rollout continues across Australia, and by this point, one has to wonder if there are any stations left who are not using RCS automation software. RCS installer Chris Galea recently travelled to the Mildura/Sunraysia region for a visit to River 1467 to begin yet another install.

River 1467 (3ML) is a commercial radio station that began as 3MA Mildura on 25 May 1933, from the T&G Building in 8th Street Mildura. The original frequency was 1390AM but this was altered by Government regulation over the years to the current frequency 1467AM. Although another call sign was originally allocated to the AM commercial radio frequency, River 1467’s official call sign is 3ML. The station is currently located at 130 Ninth Street Mildura near the Langtree Mall. River 1467 is the most-listened-to service for the 40+ demographic.

The Mildura/Sunraysia region is located in northwestern Victoria and southwestern New South Wales in Australia. This area is well known for its sunshine, intensive horticulture including grapes and oranges, as well as grain farms. Its main center is Mildura, Victoria.

Galea had come to River 1467 to complete the second Zetta install as part of a 50 station national deployment for Grant Broadcasters. All RCS software installations involve a great deal of teamwork between the installers and station personnel. Galea was not disappointed with the crew at River 1467. “The River 1467 team consisting of Glen Badans, Gerry Pyne and Stephen Seagale had redesigned the go live structure to make the best use of time. We setup shop in a shoebox style boardroom to review the configure which all had been done by the team prior, I was extremely impressed, I was asking them “what do they need me to do,” because everything was done.”

Galea focused his setup on migrating spot data/audio, identifying mistakes in and out of sat programs for the team to fix, and double checking configuration. He also set up site replication logs between Mildura and Bendigo, as they provide content for each other.

Day two was training day. There were two three-hour sessions separated by a lunch break. In attendance were six local announcers plus an additional visitor from Berri who was a key member in Grant Broadcasters Aquira Roll Out and ongoing support.
Galea adds, “All users were thrilled about the functionality of Zetta, and eager to get their hands on it. There were users staying back after hours to be the first person to get into the studio and play around with it.”

The Grant Broadcasters team powered through other tasks while Galea was training and by the evening, logs were loaded, studio 2 was installed and they were focusing on the finer details. The entire site was ready to be put on air in two days. Galea concluded, “I couldn’t believe the work that Grant had done without any assistance at all!”

On to day three, which began with more hands on training, where Galea sat beside users in a studio with Zetta playing out “on air” and going through scenarios such as stopping down for a talk break, voicetracking, replacing audio, segueing, hotkeys/stacks/zplayer and editing. When they would make a mistake, Galea would simply say stop, and get them to work out what they did wrong. They would go through how to fix the problem to help ensure that the training was taking hold with staff. Galaea adds, “It was quite fun, I felt like a driving instructor for a car license, and the users gained a lot of experience from it.”

Country has always been a popular radio format, and there seem to be an almost unlimited number of stations and syndicated services playing variations of country, country and western and Americana. It begs the question, does the world need another country music service? Gimme Radio answers emphatically – yes! The two-year old startup has a completely different take on how to do country radio, and they’re using RCS Zetta and Zetta2GO to make it all happen.

Gimme Radio launched in 2017 with an eclectic heavy metal format. Its success led to the launch in May of a second channel, Gimme Country. This streaming service is what might have happened if 1970s free-form radio reinvented itself with 21st century technology. Rather than having a core library based on music research and programming driven by a scheduled rotation for songs, Gimme Country puts the DJ in the spotlight. The format revolves around the interaction between him or her, and the audience. Most of Gimme Country’s announcers are well-known country artists, such as LeeAnn Womack, Brandy Clark, Dillon Carmichael, Jesse Dayton and Joshua Hedley.

Most express enthusiasm for this open-ended programming philosophy. As Womak explains, “Growing up, my dad was a radio DJ, so I was surrounded by all kinds of music – everything from traditional country to blues to rock & roll. Gimme country is the perfect place for me to showcase my range of musical tastes and play my favorite classics and new favorites all in the same show.”

While Gimme Country is headquartered in San Francisco, where they have seven Zetta workstations and all production takes place, their DJs and contributors are scattered around the world.

Zetta2GO is the perfect tool for such global voice tracking requirements, As Jon Maples, Chief Product Officer for Gimme Radio explains. “Some of our DJs are used to the studio environment, and others are musicians who have never been in a radio station. We needed something sophisticated enough to satisfy the studio people, but also simple enough for novices to use. Zetta2GO keeps everyone happy.”

Because Gimme Country’s style puts the DJ in the spotlight, it totally changes the way they create and use a music library. Zetta is flexible enough to handle a novel approach. “We start with a different ethos,” says Maples. “The first step to building playlists is asking the DJs what they are playing and want to play. There are a lot of Americana artists, women and fringe groups. Creating a music library is really driven by the interaction between the DJs and their listeners”.

Much of Gimme Country’s success is based on a clever leveraging of new technology, as Maples elaborates. ”Operating a terrestrial radio station, with large studios, towers and and FCC license is expensive. That means they need to attract a large audience to generate enough capital to meet expenses and generate a profit. This, in turn, makes them averse to taking risks with unusual formats. As a streaming media service, we have a much lower overhead. We don’t need to attract a huge audience in order to be profitable. We can define micro genres, serve them well, and make money.”

And that is a big part of Gimme Radio’s plans for the future -seeking out neglected genres and developing channels to serve them. “Look for us to also be doing live broadcasts and having a presence at concerts and events in the future,” adds Maples.

Summertime provides boundless opportunities for radio stations to do live remote broadcasts. What made a recent remote from Nisswa Minnesota’s KBLB -B93.3 a bit different is that they used Zetta2GO to broadcast from a boat in the middle of a lake. As B93.3 morning personality Bill Satre explains, it was a logical choice. “We were doing the music for a 4th of July fireworks display over a lake. Since most of our listeners would be in boats, we figured we should be in a boat too. So we loaded up a pontoon craft with our remote gear, banners, flyers, lots of tee-shirts and other free stuff to give away and headed out.”

Satre’s remote setup included a classic RE-20 mic on a boom, a laptop with Zetta2GO, his Audio 2000 mixer and a Nady wireless mic AC power was supplied by an inverter connected to the boat’s 12-volt battery supply.

Before doing the remote, Satre did a trial run with the remote gear from his own boat offshore from his cabin. The wireless connections worked, and he was ready for the Fourth.

Since Satre was incorporating interviews into the remote, he opted to do voice tracking, rather than broadcasting live, in order to have better control over the situation. He edited the interviews on his laptop using Audacity, and imported the completed audio file into the log on Zetta2GO.

It all came off without a hitch, although he cautions there are a few issues to be aware of when voice tracking a remote. “Be sure to allow sufficient time for files to upload. I tried to stay at least 5 minutes ahead. Files that were a bit too long did have issues with dropouts. When planning these remotes, it’s essential to check that you have solid wi-fi, cellular and internet signals at the location.”

Satre notes that Zetta2GO is a complete game changer for remote broadcasts. “Doing a remote the old way, there would be more bulky gear to lug around, and I’d be coordinating with a board op back at the studio, which doesn’t always go smoothly. Zetta2GO gives me control of everything on site. I am my own board op.”

Zetta2GO is the ultimate remote broadcasting tool. This mobile playout management system enables you to go live from anywhere you have a mobile connection, see the logs, adjust segues and record voice tracks that can be dropped directly into the log. It’s also cross-platform compatible with any smartphone or tablet.

The success of the July 4th broadcast leaves Satre contemplating future remotes. Central Minnesota is a resort area with countless lakes, so there are lots of aquatic possibilities. “There’s the Governor’s Fishing Opener in the spring, and the ice fishing extravaganza during the winter, where we have 20,000 people fishing in a tournament.” He adds that he is also looking forward to doing his first live remote with Zetta2GO.